What is Digital Maturity?
Digital Maturity is a term used more and more today in the business world, but what does it actually mean? And why is it so crucial for companies to understand their digital maturity level? This blog post will explore what digital maturity means and why businesses must assess their own digital maturity level. By understanding these things, companies can make informed decisions about investments in technology and ensure they stay ahead of the curve through Digital Transformation. Assessing or measuring your digital maturity is one of the first steps a business needs to take in its digital transformation journey.
What is Digital Transformation?
Businesses invest in digital transformation for these primary reasons:
Gain access to more data and intelligence: leadership can use insights from data to define clear business objectives and strategies, allowing them to improve and grow the business and equip it to adapt to constant change
Elevate the employee experience: employees can also drive change, work more efficiently, and take more satisfaction in their work through cross-functional collaboration, full accountability, and better alignment across teams, processes and technology.
Improve the customer experience: the organization can provide customer interactions that are personalized, connected, and efficient across all channels for better customer engagement and retention Working to achieve these outcomes is essential for organizations to remain viable and competitive. As markets and situations evolve, successful digital transformation makes it easier for companies to be agile and flexible, to scale, and achieve rapid time to value.
Who needs to worry about Digital Maturity?
There is a misconception that digital maturity is only for large enterprises. Any organization, regardless of size, can work toward digital maturity.
Digital maturity is not directly proportional to your investment in your business’s digital technology. A company, for example, can invest thousands of dollars in cutting-edge technology. Still, if employees refuse to use these because the tech is too complicated or does not add value, they are not digitally mature.
Therefore, digital maturity does not merely refer to the use of technology in your business. It also includes your human resources. How ready are they to shift to a digital system? Are they savvy enough to learn new technologies and systems independently, or do they need extensive training?
A Digital Maturity assessment helps organizations determine where they are and formulate strategies to arrive at their desired maturity level.
How Do you Asesses Digital Maturity?
Soluts’ Digital Maturity Assessments look at your organizations’ maturity across six pillars:
- People
- Processes
- Platforms
- Risk
- Information
- Applications
Assessing your digital maturity is critical before beginning your digital transformation. By understanding where you are starting from, you can develop a plan that will take your company to the next level of success. At Solut, we aim to help our clients assess their digital maturity to make informed decisions about what changes need to be made during their digital transformation journey. If you would like more information on this process or want assistance with your own assessment, please reach out to us at marketing@solut.ca. Thanks for reading!